Military Spouse Wellness Summit: Renew You

In the military spouse world, in order to attend conferences, meetings, etc, it often requires travel, usually to DC. When your spouse is deployed, you've got a house full of kids, a full-time job, and you've got a tight budget, traveling is pretty much out of question. So in 2015, the non-profit InDependent did something unique: they started a virtual military spouse wellness summit. No travel needing to be booked, no childcare needing to be found. For one full week you could access some of the most up-to-date health and wellness information as well as join a group of like-minded spouses from the comfort of your home, on your time. In the two years since the inaugural event, over 3,000 military spouses have taken part in the Military Spouse Wellness Summit. This year the summit's mission is tackling a huge issue that isn't addressed enough in the military realm.

Raise your hand if you're burnt out. Yeah. Me too.

I know I have felt the effects of being over-extended and under-motivated. Throw being a military spouse in there and it just makes things more stressful. That's why this year the Military Spouse Wellness Summit is focusing on rejuvenation and healthy inspiration. Because in our world, if you don't take care of yourself, you can't take care of anyone else. 

So I set to task designing the branding for this event. For the past two summits we were going for an invigorating and bright color scheme. I wanted to switch it up this year, using a calm, relaxing palette that would be easy on the eyes of registrants. The point of this year's event is to give participants a week of relaxation, retreat, and rejuvenation. So I aimed to use that as a guide with the design, finding inspiration from textures like eucalyptus, succulents, tile, marble, and wood. Think the idyllic spa resort retreat. The goal was also to keep the logo simple, but harkening back to the roots of what InDependent's mission is. So I made a point to include the greenery icon from the main InDependent logo in the brand. The result is simple, clean, and inspiring. 

This year's summit will be held March 5-10 and is open to all military and first responder spouses. For more information, on registration and sponsorship, visit the summit website here.

Schematic Design

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Final Design

Leslie Brians