Let life Take Flight - visual direction
Quality - Katie and Jimmy''s aesthetic is clean and full of light and bright colors. Natural lighting is preferred. Try to avoid using overexposed or underexposed photographs. Visuals should offer a fair amount of white negative space and clean lines. Un-cropped images are preferred, so please be mindful of every inch of the image in the camera. Being mindful of the frame ensures that resolution is not lost due to cropping.
Appearance - The desire is to express Katie and Jimmy’s personality both professionally and personally. In your shots, please include a fair amount of negative space.
Variety - Images that are shown both in detail and the wider environment help to ensure that Katie and Jimmy will have as many options as possible when using their branding products. Ideally there should be a selection of close up shots coupled with surrounding environmental shots. Also since Katie and Jimmy want to convey a sense of community, showing them working with or in a group setting is important. The more variety we have to work with the better. Visual direction is provided below, but feel free to add any images that you think would add to the creativity!
Let Life Take Flight - Brand Styling